The Extraction is Listening to a Symphony Through a Cell Phone Speaker
On one side sits Starbucks and Dunkin’ Donuts, their ubiquitous storefronts spread across seemingly every corner of the city. On the other, there are beloved neighborhood institutions like the East Village’s Abraço, South Slope’s Southside Coffee and Williamsburg’s Oslo Coffee Roasters. The narrative is starting to shift, however. Starbucks and Dunkin’ Donuts have increased their footprints since 2013, when the city conducted an analysis of coffee and tea shops. But their share of the market has not changed dramatically since then. The explosive demand for coffee and tea shops has helped smaller chains (often with local roots) rack up storefronts, according to Jonathan Bowles, head of the Center for an Urban Future, a think tank that tracks chain stores in the city.