30 Jun '17, 5pm

Don't miss our Q&A with Chief Strategy Officer, Doug Shapiro, about innovation at Turner:

I don’t know if it’s sudden, but I agree that innovation is more important than ever. As the media industry and consumer habits evolve at what feels like an accelerating pace, we must not only stay ahead of our competitors, we also have to find significant new sources of revenue. Ideas that really move the needle. If you look at all of the innovation activity across the company, there are a ton of things going on. We recently did an inventory of all the discrete, revenue-generating innovations underway at the company, and there are about 70 at Turner. But if you categorize those into three types of innovation – core, adjacent and really transformative – you see that most are in the core and adjacent buckets. That’s natural and expected. When our brands create new businesses, naturally they will focus relatively close to our core. It’s what they know and where there’s less ...

Full article: https://www.turner.com/blog/exec-qa-chief-strategy-office...

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