27 Jun '17, 3pm

On An Island: Hawaiian Coffee’s Tricky Price-Quality Relationship https://t.co/LQsscK4dgb

On An Island: Hawaiian Coffee’s Tricky Price-Quality Relationship https://t.co/LQsscK4dgb

Karen—who owns Hula Daddy with her husband, Lee—says that even though they sell their coffee for higher prices than Hawaiian coffee typically goes for, it still isn’t an entirely lucrative venture. “Our prices are high even by Kona standards; however, there are customers who are willing to pay high prices for top quality,” she says. “But no Kona coffee farmers are getting rich selling coffee.” She adds that they make the extra quality efforts at Hula Daddy for reasons more meaningful than price. “It is a combination of wanting to have pride in what we do, to set a goal that is difficult to achieve, to meet demands from customers, and to sell out each year,” she says.

Full article: http://www.baristamagazine.com/hawaiian-coffees-price-qua...

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