01 Jun '17, 5am

Reading SbuxMelodyBlog Starbucks nixes the MyStarbucksIdea community: You can still submit ideas.

Reading SbuxMelodyBlog Starbucks nixes the MyStarbucksIdea community: You can still submit ideas.

In all honesty, I’m not sure this is all bad. MyStarbucksIdea.com was cute and interactive. But the old version had some problems. It was like a blank slate where anyone could write any idea, whether related to Starbucks or not. There were a lot of duplicative ideas. The voting wasn’t necessarily reliable as to whether an idea would be good for Starbucks or not. In fact, lots of people in the community would have negative comments about ideas that did get implemented. The comments at times weren’t always related to the merits of an idea. In fact, sometimes people got down-voted for reasons that had nothing to do with the merit of their idea -like poor grammar, an angry style, all caps, or other reasons. You can present an idea anyway you like – that doesn’t mean it won’t work at Starbucks.

Full article: http://www.starbucksmelody.com/2017/05/31/starbucks-nixes...

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