I feel the intrigue of developing coffee and the vast range of flavor possible creates a desire to continue to learn and experiment with what coffee can taste like. The more you trust your instinct and experience, you start to form your own signature taste with each coffee’s distinction to stand out within your style. The fact that we are starting to focus on the effect the person roasting has on the outcome of flavor, we begin to acknowledge and support coffee roasting as an art form. We are finding ways to have our artwork be noticed and encouraged. When I buy green coffee, it is the overall flavor that determines if I will buy it or not. I hope that people taste my coffee and want to have more of it. If the flavor doesn’t stand out to you, it’s ok, the simple, shiny bag will!