28 Feb '17, 5pm
Going Somewhere Solo: Esther Shaw of Coptic Light Coffee
Nothing really out of the ordinary. I knew that starting off it would be difficult to distinguish ourselves from other coffee roasting businesses. I knew it would take time to gain some recognition and grow, so I would need to be patient and smart with the money I had saved up to start this business. I wanted to keep true to a few principles—simplicity, quality, and beauty. I aimed to keep the logistics and initial investment simple. I didn’t want to purchase a roaster and rent out a store space right off the bat, so instead we rent roasting time from a local roaster and focus on alternative outlets for sales. By simplifying the logistics, we are able to focus our time and money towards the important stuff, towards pursuing high quality coffee and beautiful packaging. The simplicity allowed us more freedom to execute things the way we wanted to do them.