29 Jan '17, 8pm

Starbucks Top 10 Consumer Products and Trends of the Year

Industry-leading innovation drives Starbucks core business, as evidenced in 2016 by some of the company's new products and trends. 1. Starbucks Reserve Brand Starbucks expects to have more than 37,000 stores by 2021. That’s an additional 12,000 new stores globally elevating the Starbucks Experience around the world. Complementing the “third place” Starbucks Experience customers know and love will be a new, premium retail platform centered around the companies rare, small-lot Reserve coffee. In addition to ongoing expansion of their Reserve Roasteries, as announced during Starbucks recent biennial Investor Conference , some of these customer experiences will be Reserve stores. Reserve® stores are a new retail format that will integrate the immersive, educational aspects of the Roastery with fresh baking onsite by the artisanal Italian food purveyor, Princi . Aspects of the ...

Full article: https://news.starbucks.com/news/starbucks-top-10-consumer...

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