29 Jan '17, 4pm

TheCoffeeShop: A case for Bigger Coffee Cups! #coffee #coffeecups

TheCoffeeShop: A case for Bigger Coffee Cups! #coffee #coffeecups

Larger cup sizes have been, for the most part, erased from most specialty coffee shops. Order a coffee and the largest size you’ll find is a 12-ounce cup. But for many cafes, eliminating larger cups didn’t eliminate the demand for bigger sizes. “We added a 16 ounce ‘secret menu’ option in 2015,” shares Nick Cho of Wrecking Ball Coffee Roasters in San Francisco. “We don’t offer it,” he said, referring to whether or not the option is on the menu. Instead, the 16-ounce cup was a response from customers. “It’s for when it’s clearly what the customer really wants, and now we have regulars that choose it. We started stocking 16 oz. when I realized that people were leaving unhappy because we didn’t have that size. There’s nothing inherently wrong with 16 oz. and it’s something we can accommodate so I made the decision.”

Full article: http://www.baristamagazine.com/coffee-cup-sizes-case-bigg...

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