28 Jan '17, 8am

D Cold Brew Startup Sunup Revolves Around Green, Unroasted Coffee

Part the reticence to adopt specialty lingo is due to the simple fact that he’s not roasting coffee, while so many of the standards and methods of the specialty coffee world are based on qualities found in roasted coffee. At the same time, as an industry outsider to this point, the verbiage wasn’t something terribly ingrained in his approach anyway. “Choosing the word ‘premium’ over ‘specialty’ was not a calculated move,” said Pealer. “I’m planning new packaging for 2017 so I will reconsider again what works best for Sunup.”

Full article: http://dailycoffeenews.com/2016/11/21/rtd-cold-brew-start...

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