27 Jan '17, 7am

Disloyal Scots! The Edinburgh Coffee Disloyalty Card

The card itself was designed by Ziemowit Kaczmarski, ace barista and graphic designer at Filament. He chose a seven-sided shape to ensure that every shop on the card would have equal space, a spirit of egalitarianism that is at the heart of the Disloyal 7. “The design lends itself to equality,” Garry Stone, owner of Cult Espresso explained. “A normal card would lead toward a specific pecking order, but with this there is no up or down, everyone is on an equal footing, and we are proud to be sharing our customers as well as our knowledge and friendship.”

Full article: http://sprudge.com/disloyal-scots-edinburgh-coffee-disloy...

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