08 Jan '17, 4pm

Coffee On Instagram: Coffee Cups Of The World

I am a big coffee drinker and I love getting my coffee to go, the ritual of getting a cup and carrying it around. When I moved to America, to-go coffee seemed like such a way of life here. You can get a drip coffee for a dollar, it lasts you 15 minutes, and you walk around with it. But no one was really doing anything that interesting with coffee cups. I mean, you had the Greek [design] cup, that iconic thing, but no one was putting their own brand on them. I noticed a few places starting to stamp their cups and thought this was really cool—the cup was such an extension of the experience of the cafe. I’d also walk around with a cup with a really nice stamp on it and it would capture people’s eyes, so it became a bit of advertising for the cafe and made me feel like I was getting my money’s worth because I was getting this piece of art. And, because I felt I had this beauti...

Full article: http://sprudge.com/coffee-on-instagram-coffee-cups-of-the...

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