28 Dec '16, 7pm

2016 a Year of Information-Sharing and Buyer Segmentation in Specialty Green Trading

2016 a Year of Information-Sharing and Buyer Segmentation in Specialty Green Trading

With this opening up of information about available green offerings, sellers have also made clear attempts this year to speak to more specific specialty audiences, be they roasters within a given region, small-quantity buyers, cause-focused buyers, seekers of the utmost quality, or home roasters. We’ve even seen importers speaking directly to consumers in 2016, as the specialty coffee zeitgeist leans increasingly toward the concept of directness.

Full article: http://dailycoffeenews.com/2016/12/28/2016-a-year-of-info...

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7 articles that made us laugh this year

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