28 Sep '16, 7pm

Is Starbucks Basic?

Is Starbucks Basic?

The efficacy of these initiatives remains to be seen. It’s hard to imagine a person that frequents a specialty shop opting to go to Starbucks now just because they have pour-over and nitro cold brew, two things they could most likely get at their regular coffee stop. But maybe it will win them back some folks that converted to Dunkin’ Donuts. At the very least, it is familiarizing the general public with things like pour-over (and the associated price hike that comes with handmade single-serve coffee), reducing the slope of the specialty coffee learning curve for the oft-intimidated newbie. And that is undoubtedly a good thing for the industry as a whole.

Full article: http://sprudge.com/is-starbucks-basic-109000.html

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