25 Apr '16, 4pm

Ritual Coffee Refreshes Brand, Opens in Haight-Ashbury

Ritual Coffee Refreshes Brand, Opens in Haight-Ashbury

“The coffee scene has changed in the U.S. in general, but nowhere more so than in San Francisco,” Ritual owner Eileen Rinaldi told Daily Coffee News. “When we opened 11 years ago, I feel like we had to be a little aggressive just to convince people to even try our coffee, because it was so different from what people were used to. Now I think San Francisco is known for the style of coffee that we do, so we can change our messaging around that, now that our style is familiar and our coffee is familiar and people trust us.”

Full article: http://dailycoffeenews.com/2016/04/25/ritual-coffee-refre...

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