22 Apr '16, 10pm

Is cold brew coffee a category or a craze?

Introducing the discussion, the Specialty Coffee Association of America ‘s Peter Giuliano showed a picture taken at his local Whole Foods, from which he counted 52 different skus of packaged cold brew products. For the past half a year, there’s not a week that goes by at Daily Coffee News in which we don’t receive a press release about a new cold brew product or distribution deal, or speak with a roaster planning to launch a cold brew operation. The category is here, but the big question at Re:Co seemed to be, is specialty coffee missing its window to responsibly develop the category to create a long-term value proposition?

Full article: http://dailycoffeenews.com/2016/04/21/is-specialty-coffee...

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