22 Apr '16, 4pm

Thank you @sprudge @counter_culture @FairTradeUSA We would enjoy more evenings like this as well!

Thank you @sprudge @counter_culture @FairTradeUSA We would enjoy more evenings like this as well!

Though all involved shone a different sort of light on what coffee at the origin level means on the larger scale, it was Gilbert Gatali who hammered the point home. Gatali—profiled previously on Sprudg e—implored the audience to stop thinking of coffee as a single drink or a bean or a bag, but rather, this product that has become so important to us is the very last step on an epic journey, from farm to exporter to importer to roaster, assisted by millions of hands. And where in America, or in countries like it, when we serve coffee, it is most often our own choice to enter the world of coffee and to stay a part of it, in places like Rwanda—places that are financially dependent on the sales of coffee beans—staying in the industry isn’t a choice, it’s a livelihood, a means of survival. As Gatali said, “Farmers [in Rwanda] don’t have a lot of alternatives.

Full article: http://sprudge.com/ccc-event-bay-area-98400.html?platform...

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