30 Mar '16, 4pm

@sprudge has its eye on #Vancouver - and it's eyeing up @49thParallel's package! We're into that...https://t.co/XuchJQE7jl

Vancouver-based coffee roaster 49th Parallel got its start in 2004. More than a decade later, they’ve refreshed their identity with a new mark and design layout on their packaging and branding. For the refresh, the team at 49th Parallel worked with their long time collaborator Roger Dario based out of Toronto. Together, they created something new while holding on to familiar elements, and we think it’s really quite nice. As told to Sprudge by Meaghan Potts. When did the coffee package design debut? We released our new bags mid November of 2015. The past 12 months have been filled with exciting changes. We built a new site with a focus on our coffee sourcing practices and a new user orientated subscription program. We also redesigned our coffee bags, all of our retail merch and ceramics, it’s been a big year. Who designed the package? We worked with our long time collaborat...

Full article: http://sprudge.com/nice-package-49th-parallel-96583.html?...

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