29 Mar '16, 6pm

Specialty Marketing: The Denver Fika Coffee Passport

Around the same time in 2013, a small group of experiential marketers in Denver were applying the same concept to the local craft beer and cocktails industries, partnering with bars, breweries and distilleries. The Passport Program — an offshoot of the Denver marketing firm Two Parts — has since been recruiting dozens of craft cocktail bars annually in Denver, while launching similar passport programs in 10 additional markets, including Boulder, Fort Collins, Los Angeles and Washington D.C.

Full article: http://dailycoffeenews.com/2016/03/29/specialty-marketing...

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