28 Mar '16, 9pm

.@SpecialtyCoffee has some great advice for all you digital marketing folks out there!

.@SpecialtyCoffee has some great advice for all you digital marketing folks out there!

We’ve been testing social media advertising at SCAA for several months now and the success rate has been really encouraging. We have been using Facebook and Twitter ad platforms primarily to promote upcoming educational courses, to ensure that as many specialty coffee professionals know about these opportunities as possible. Not only do these platforms allow you to reach people outside of your networks directly, they allow you to target based on everything you can think of from page likes, to demographics, to geo-targeting (and a lot more). When it comes to Millennials, and quite frankly even their older counterparts, people generally have a negative knee-jerk reaction to seeing ads in their personally curated news feeds. There is a real sense that your feed should be private and yours alone to create, so if you’re going to insert your brand into the feeds of hundreds or t...

Full article: http://www.scaa.org/chronicle/2016/03/01/social-strategie...

Tweets

Specialty Marketing: The Denver Fika Coffee Pas...

dailycoffeenews.com 29 Mar '16, 6pm

Around the same time in 2013, a small group of experiential marketers in Denver were applying the same concept to the loca...

Learn cutting edge strategies & tactics in earn...

searchengineland.com 29 Mar '16, 6pm

Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPr...

15 Can't Miss Marketing Conferencs of 2016

15 Can't Miss Marketing Conferencs of 2016

searchenginejournal.com 29 Mar '16, 10am

Marketing conferences play a big role keeping you updated with the latest trends, tips, and strategies in the industry. Pl...

What is the Digital Marketing ?: Hello friends,...

seomastering.com 26 Mar '16, 1pm

Digital marketing is type of marketing in which we promote our product using social networks

How to Keep on Top of Video Marketing News, Trends, and Insights

How to Keep on Top of Video Marketing News, Tre...

reelseo.com 28 Mar '16, 11am

Back in the days before I started writing for ReelSEO, I wrote a couple of editions of a book entitled YouTube and Video M...

6 strategies to build links to your small busin...

searchengineland.com 27 Mar '16, 12pm

Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine R...

6 strategies to build links to your small busin...

searchengineland.com 26 Mar '16, 9pm

Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine R...

3 startups I think are knocking their corporate competitors out of the social media park...

3 startups I think are knocking their corporate...

godaddy.com 27 Mar '16, 4pm

Over the past few months I’ve found myself spending more and more time on social media. The reason? Well, while I do love ...

Leveraging social media for local SEO

searchengineland.com 28 Mar '16, 9am

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website posit...

Optimize local marketing the same way big compa...

searchengineland.com 28 Mar '16, 5am

Together with BIA/Kelsey, Vendasta has released an in-depth look at the do-it-with-me (DIWM) service model for marketing s...

Marketing campaigns for a device-centered future

luxurydaily.com 28 Mar '16, 6am

Josh Speyer is CEO of AerServ By Josh Speyer The Year of Mobile came and went without anyone agreeing on when it actually ...

Marketing campaigns for a device-centered future

luxurydaily.com 28 Mar '16, 6am

Josh Speyer is CEO of AerServ By Josh Speyer The Year of Mobile came and went without anyone agreeing on when it actually ...

Digital marketing in Singapore: 101

Digital marketing in Singapore: 101

econsultancy.com 23 Mar '16, 12am

As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales. B...

Optimize local marketing the same way big compa...

searchengineland.com 26 Mar '16, 8pm

Together with BIA/Kelsey, Vendasta has released an in-depth look at the do-it-with-me (DIWM) service model for marketing s...

Content marketing: nine tips for herding your stakeholder cats

Content marketing: nine tips for herding your s...

searchenginewatch.com 25 Mar '16, 2pm

As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just ge...