26 Mar '16, 10am

McDonald’s sustainability update https://t.co/nNIR8n7uCr

I have reported previously on McDonald’s efforts to improve coffee supply chain sustainability , part of a larger effort in overall sustainability . In my post “McDonald’s makes a substantial commitment to coffee sustainability ” I provided an overview of 2013 levels of certified coffee and farmer capacity-building partnerships. I also compared the efforts of this company which derives a relatively small portion of income from coffee to that of JM Smucker (owner of Folgers, among other brands) which makes most of its profit from coffee. I gave a brief recap and update later that year . In their 2014 Good Business corporate responsibility report , McDonald’s declared an “aspirational” goal (versus a commitment, I suppose) of sourcing 100% of their coffee from third-party verified sustainable sources. As of 2014, 32% of their global coffee (22% in the US) is from sustainable...

Full article: http://www.coffeehabitat.com/2016/03/mcdonalds-sustainabi...

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