23 Mar '16, 10pm

Starbucks announces new card with JPMorgan Chase – #Starbucks Rewards Prepaid Card. Details: https://t.co/0Tij3wgXKd

2001, Starbucks sold its first gift cards. In the past holiday season, 1 in 6 American adults received a Starbucks gift card. 2009, Enabled customers to register gift cards and become a Starbucks Rewards Member. Today, there are over 20 million loyalty members globally. 2011, Starbucks Mobile App launched. Today, there are over 17 million active users of the mobile app, which is up 35% year-over-year growth. 2014, Starbucks Mobile Order & Pay launched. 2015, Starbucks Mobile App extended beyond the transactional relationship with Starbucks. The company has partnered with The New York Times , Lyft, and Spotify. 2016, Starbucks Mobile App integrates with Spotify allowing customer to know what music is playing. They can also sign up for the Premium Spotify service to earn Starbucks Stars as a part of that relationship

Full article: https://news.starbucks.com/news/starbucks-2016-annual-mee...

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