Italian Barista Champion Francesco Sanapo on Challenging the Institution
Regarding the setting and the overall image, the idea was different from the first Ditta Artigianale, because the building that hosts the caffeteria is different. For our first experience, we had a 13th century building, while here, even though we are less than 200 meters from Ponte Vecchio, the space comes from post-war reconstruction and is aimed at a more industrial look, with the typical encrusted walls, for example. This is a more elegant spot, with a rigorous esthetic, where wood and marble, typical of the 50s, are dominant. Anyway, it was our precise will to not repeat what we’ve already done, just like many other franchises do.