29 Feb '16, 6pm
Turner is first to apply @IBMWatson technology to broadcast advertising sales:
Turner is continuing to invest in resources that allow agencies and marketers to have access to powerful insights resulting in stronger business outcomes. As part of that effort, today it was announced that Turner Incite, the company’s core intelligence platform for advertising sales, is now fueled by the specific advertising sales technologies of the IBM Watson platform and advanced predictive analytics from MarketShare, a Neustar solution. The addition of the cognitive solution tool –marks a first for broadcast advertising sales, while the partnership with MarketShare builds on the breakthrough planning and forecasting offerings the companies launched in early 2015.