29 Feb '16, 3am

America, we're rewards sick.

America, we’re rewards sick. It’s intoxicating. I’m sure if I dig through my wallet, and look through this apartment, I’ll find rewards and loyalty cards for the Body Shop , Fred Meyer’s , Alaska Airlines , Starbucks, QFC , Pagliacci Pizza (that’s an actual paper stamp card – but yes, I have a weakness for great pepperoni pizza) , Subway, Nordstrom , Papyrus , Staples , Eddie Bauer, and more. Every business has some kind of rewards or loyalty card these days, or so it seems. How did it become such a thing that we Americans became so attached to the idea that spending money at a business entitled us to a reward? Was the original sin the Blue Chip Stamp booklets of the 1970s? I remember filling up a book (obviously with my mom’s help) and redeeming it for a kid’s version tool kit. Is this what “loyalty” is? Is getting a freebie back is the deal breaker? But it sure seems lik...

Full article: http://starbucksmelody.com/2016/02/28/america-were-reward...

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