28 Feb '16, 11pm

Starbucks to open in Italy: How @Starbucks history is directly linked to Milan

It’s a dream more than 30 years in the making. Howard Schultz walked cobblestone streets of Milan for the first time in 1983 as the marketing director of Starbucks, which then sold whole-bean coffee from a handful of stores in Seattle. Schultz went to Italy to represent that company at an international trade show. He returned with an idea that would change the trajectory of Starbucks Coffee Company. “The Italians had created the theater, romance, art and magic of experiencing espresso,” Schultz recalled. “I was overwhelmed with a gut instinct that this is what we should be doing.” As Starbucks announces its will open in Italy in early 2017 , Schultz shares the story of how the company’s history is directly linked to Milan, Verona and Italian espresso bar traditions. “Everything we’ve done to date sits on the foundation of wonderful experiences that many of us have had in I...

Full article: https://news.starbucks.com/news/howard-schultz-dream-fulf...

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news.starbucks.com 28 Feb '16, 11pm

Thirty-three years after his initial visit to Milan, chairman and ceo Howard Schultz returns to Italy to announce Starbuck...

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news.starbucks.com 28 Feb '16, 11pm

Thirty-three years after his initial visit to Milan, chairman and ceo Howard Schultz returns to Italy to announce Starbuck...

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