26 Feb '16, 4pm
Inside Stone Creek Coffee's New Colombia Field Report Box Set
The goal behind our box set project is to create something that is immediately accessible for our customers to engage with. It is easy for us to geek out on really high-end coffees (and we often do in our lab), but often, these coffees are not accessible to the general public (especially here in Milwaukee, where roast and low acidity are often preferred). Our goal in a kit is to explore one topic—but make it both simple so that anyone could pick it up and learn something but also geeks can still dig it. This is our first “Field Report” Box Set, where we dive deep into a particular origin. The format of a box set allows us to provide a customer with multiple examples of whatever theme we are working on. Moreover, the poster is a concise way of communicating both visually and anecdotally what we are doing.