25 Feb '16, 7am

Funny how this discussion on new @starbucksgold devolves into talk about airline frequent flyer programs.

Dane — I wish they would release the raw survey data so we can see for ourselves, but I don’t doubt that stars per dollar spent was a common request, especially for people who regularly buy bags of coffee beans (1/2 pound of reserve beans for $18+… old plan got you 2 stars, new plan 36 stars) or of course any of their overpriced desserts in a cup ($5+ venti frap with customizations, 1 star old, 10 stars new). If a large number of respondents asked for it, what more can we say. But I do agree that they did go too far, in that now they’re punishing loyal customers who don’t buy coffee beans nor expensive dessert drinks. Like an airline (here’s looking at you, Delta) that for years gave you a free flight anywhere in North America for every 25,000 miles flown, then decided to change it so that now you need 27,000 miles to fly on a puddle jumper and 40,000 miles to fly coast to...

Full article: http://starbucksmelody.com/2016/02/22/its-official-all-ne...

Tweets

It's official: All New My Starbucks Rewards are Coming Soon:

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