15 Oct '15, 3pm

Bad Coffee: Why Do People Love It?

Bad Coffee: Why Do People Love It?

On one hand, many people view “regular coffee” as morally superior. In Amanda’s words, “I am very concerned with authenticity over pretension, and I think lots of people still see “bad” coffee as the real thing , and Third Wave as pretentious and not necessarily better.” People who like “bad” coffee often seem to do so in retaliation to the expense, gentrification, or snobbery of liking “good” coffee. However, other people, citing issues such as direct trade, coffee education, and environmental sustainability, are adamant that “good” coffee is more ethical. Amanda continues, “I love Third Wave coffee, and I love the ethics behind the coffee I serve, but I understand that there are people who I’ll never convince to drink it.”

Full article: http://sprudge.com/bad-coffee-why-do-people-love-it-87038...

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