14 Oct '15, 6pm

Farming Must Be Sustainable for Business to Be, Says Nespresso CEO #coffee

Duvoisin naturally cited Nespresso’s own AAA Sustainable Quality Program as a model for value sharing throughout the supply chain, while urging other coffee industry leaders — particularly beverage companies such as coffee roasters — to engage in long-term relationships with coffee producers, rather than merely following lower prices through the commodities market. These kinds of long-term purchase commitments, he said, can serve to de-commoditize coffee, protecting it from price volatility while allowing farmers to achieve the kind of long-term profitability that can safeguard supply.

Full article: http://dailycoffeenews.com/2015/10/14/farming-must-be-sus...

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