30 Sep '15, 5pm

We're evolving the way we communicate our coffee-buying practices to include more information about more coffees....

Reporting on the coffees we buy is nothing new for Counter Culture. We've always shared information about the coffees we're selling and have created formal, end-of-year reports on some of our coffees since we started Direct Trade Certification in 2008. Over time, the type of information we share—and how we share it—has evolved as we've refined the way we buy coffee. We started out as storytellers, and, when we were no longer able to capture our coffee-buying philosophy in that format, we codified our purchasing principles in our Direct Trade Certification in 2008. With that certification, we began our path toward increased transparency, sharing more data about the coffees in our annual reporting—including FOB prices and cupping scores. This 2014 Transparency Report marks the next iteration of how we report on the coffees we buy as we continue to learn and to refine our pur...

Full article: https://counterculturecoffee.com/sustain/transparency-report

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