28 Sep '15, 4pm

Starbucks to Donate One Coffee Tree for Every Bag Sold for a Year

The company estimates that the program, launching on National Coffee Day tomorrow, will result in the germination, planting and distribution of some 1 million coffee plants over the next year, and the company is launching the effort in Mexico, Guatemala and El Salvador with program assistance from Sustainable Management Services, a division of Ecom , one of the world’s largest coffee traders. The program is also part of Starbucks’ ongoing C.A.F.E. Practices initiative, and will be additionally supported by the company’s farmer support locations currently on the ground at six countries of origin (another agronomy support location is set to open next year in Mexico).

Full article: http://dailycoffeenews.com/2015/09/28/starbucks-to-donate...

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