27 Sep '15, 7pm

Popularity of matcha inspires two new @EvolutionFresh juices available at @WholeFoods

Earlier this year, Michael DeLaCruz, product development director at Starbucks, convened his team to generate ideas for new Evolution Fresh green juice flavors. “We looked at trends on nutrient density and energy,” said DeLaCruz. “We hoped to find a new ingredient for Evolution Fresh to add to one of our existing green juices that would make for an uplifting beverage. Our thoughts went immediately to green tea.” Evolution Fresh juices are cold-pressed using high pressure processing, so DeLaCruz and team didn’t want to alter the development method by adding a hot, brewed tea. Instead, they settled on matcha – green tea that is dried and ground into a fine powder – as the perfect addition to their new green juice. “Matcha is made from a whole green tea leaf," he said. "It provides a bit of caffeine, more flavor and texture.” New Evolution Fresh Juices The team initially conc...

Full article: https://news.starbucks.com/news/evolution-fresh-green-jui...

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