24 Sep '15, 12pm

Ever wonder how the artwork for our coffee packaging comes together?

Since 1971, the siren has been a symbol of Starbucks – mysterious and alluring. The original inspiration for the twin-tailed mythological figure was an ancient woodcut found in an old marine book. She became the center of the company’s first logo, looking much like she did centuries ago, encircled in a brown band with the words, “Starbucks Coffee, Tea and Spices.” Her image hung at the entrance to the company’s first store and on simple paper packages of the whole-bean arabica coffee Starbucks roasted and sold. Once the company evolved into a coffeehouse in 1987, a more modern and stylized image emerged in emerald green that remains the center of the iconic Starbucks logo today. Beyond the logo however, the siren remained enigmatic, appearing often just in silhouette. That changed in 1996 when the Starbucks unveiled Anniversary Blend as a tribute to its 25th year in busine...

Full article: https://news.starbucks.com/news/starbucks-anniversary-ble...

Tweets

The original #Starbucks Anniversary Blend packa...

news.starbucks.com 24 Sep '15, 6pm

Since 1971, the siren has been a symbol of Starbucks – mysterious and alluring. The original inspiration for the twin-tail...

The Story Behind the Siren on Starbucks Anniver...

news.starbucks.com 18 Sep '15, 12pm

Since 1971, the siren has been a symbol of Starbucks – mysterious and alluring. The original inspiration for the twin-tail...

PHOTOS: See a @Starbucks designer's original sk...

news.starbucks.com 20 Sep '15, 8pm

Since 1971, the siren has been a symbol of Starbucks – mysterious and alluring. The original inspiration for the twin-tail...

Siren Sizzles Both Inside and Out with Starbucks 2015 Anniversary Blend by Coffee Lover

Siren Sizzles Both Inside and Out with Starbuck...

perkdup.blogspot.com 20 Sep '15, 5pm

"Fresh, herbal earthy notes combine with the spicy depth of our rare aged Sumatra, tended carefully for three to five year...

24 Stars for a Reward? Ever-changing Starbucks Rewards program.

24 Stars for a Reward? Ever-changing Starbucks ...

starbucksmelody.com 25 Sep '15, 2pm

Earlier this year, I wrote an article which was “I predict: Starbucks Stars Earned by Dollars Spent. ” I recommend the “I ...

See what's new in @Starbucks stores this fall

news.starbucks.com 19 Sep '15, 7pm

What makes fall food and beverages taste so good? Nancy Kershner, the renowned pastry chef behind the creation of Starbuck...

Q&A with @Starbucks @AdamBrotman on Mobile Orde...

news.starbucks.com 22 Sep '15, 8am

Adam Brotman loves a good success story. Ask him what he does when he’s not immersed in Starbucks core digital businesses ...

#Starbucks celebrates first-ever U.S. Barista C...

news.starbucks.com 17 Sep '15, 9pm

To be crowned a barista champion at Starbucks, partners (employees) must have extensive coffee knowledge, beverage artistr...

Starbucks to Donate One Coffee Tree for Every B...

dailycoffeenews.com 28 Sep '15, 4pm

The company estimates that the program, launching on National Coffee Day tomorrow, will result in the germination, plantin...

VIDEO: What it takes to become a @Starbucks Bar...

news.starbucks.com 19 Sep '15, 5pm

To be crowned a barista champion at Starbucks, partners (employees) must have extensive coffee knowledge, beverage artistr...

Meet some of the biggest fans of @Starbucks Mob...

news.starbucks.com 22 Sep '15, 9am

With the nationwide rollout of Mobile Order & Pay, Starbucks customers from coast to coast are discovering what previous w...

‘What is paradise and how is it translated into...

news.starbucks.com 13 Sep '15, 3pm

When Starbucks opened its first store more than 40 years ago, it brought customers fresh-roasted coffee that showcased the...

Starbucks largest roasting plant launches job t...

news.starbucks.com 20 Sep '15, 3pm

When Carol Glazer visited Starbucks headquarters in Seattle last fall to meet graduates from a unique training program at ...