24 Sep '15, 6pm

The original #Starbucks Anniversary Blend packaging from 1996. #tbt

Since 1971, the siren has been a symbol of Starbucks – mysterious and alluring. The original inspiration for the twin-tailed mythological figure was an ancient woodcut found in an old marine book. She became the center of the company’s first logo, looking much like she did centuries ago, encircled in a brown band with the words, “Starbucks Coffee, Tea and Spices.” Her image hung at the entrance to the company’s first store and on simple paper packages of the whole-bean arabica coffee Starbucks roasted and sold. Once the company evolved into a coffeehouse in 1987, a more modern and stylized image emerged in emerald green that remains the center of the iconic Starbucks logo today. Beyond the logo however, the siren remained enigmatic, appearing often just in silhouette. That changed in 1996 when the Starbucks unveiled Anniversary Blend as a tribute to its 25th year in busine...

Full article: https://news.starbucks.com/news/starbucks-anniversary-ble...

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