27 Jul '12, 10am

Tasse - The McDonald's Reusable Coffee Mug: Patrick Norguet was hired by McDonald's to create a more eco-friend...

Tasse - The McDonald's Reusable Coffee Mug: Patrick Norguet was hired by McDonald's to create a more eco-friend...

was hired by McDonald's to create a more eco-friendly alternative to its disposable coffee cups. The result is the Tasse, a ceramic cup wrapped in an insulating foam sleeve that helps keep the coffee hot, but prevents customers from burning their hands. The Tasse is only available in France, and McDonald's actually intends to give away five million of the cups absolutely free to encourage its patrons to switch from the disposable variety. The promotion could actually save the company money, and we hope they try the same thing in the US soon.

Full article: http://www.singleservecoffee.com/archives/040389.php

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