25 Jul '12, 2pm

Rainforest Alliance now requires scaling up

Over a year ago, I wrote about an upcoming change to the rules for use of the Rainforest Alliance certified seal . Under the previous (2007) Use of Seal Guidelines , any single-ingredient product, such as coffee, could carry the RA seal so long as it contained at least 30% certified content. The percentage had to be indicated adjacent to the seal. RA encouraged companies to increase the percentage of certified content over time, even going so far as saying that companies had to agree to these increases. However, there was no specific mandate or requirement in the Guidelines . Thus, we had Yuban Coffee, made by Kraft, that has contained 30% certified beans (and 70% mystery-sourced beans) since 2006. The good news is that in their new Use of Seal Guidelines (PDF ), there is explicit language regarding “scaling up” of amounts of certified ingredients. Companies using the RA c...

Full article: http://www.coffeehabitat.com/2012/07/rainforest-alliance-...

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