26 Jun '15, 2pm

Nice Package: Coffee Collective of Copenhagen, Denmark

Nice Package: Coffee Collective of Copenhagen, Denmark

When Copenhagen’s Coffee Collective introduced a clear-bottom bag in 2011, it made waves in the coffee industry. By including a see-thru window on a stand-up bag, consumers could look at the roasted coffee without light damaging effects. We talked to owner Klaus Thomsen to tell us more about the Collective’s nice package. “We’ve always thought it’s a pity that you can’t see the product it self–the coffee–when you buy a bag. But since light destroy the flavour of the coffee, completely clear bags should be avoided. So we’ve had this idea for a long time to just make the bottom transparent , so you can see the coffee but without light getting into it,” Thomsen tells us. An environmental impact. Thomsen explained that the foil-free bag was intentional. “In Denmark,” Thomsen explains, “most of the trash is burned and any metal becomes a waste product that can’t be re-used. So ...

Full article: http://sprudge.com/nice-package-coffee-collective-of-cope...

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