02 Jun '15, 2pm

In Our Collective Quality Obsession, What Do We Really Know About Microlots?:

That strategy helps growers capture added value through differentiation, primarily on the basis of “intrinsic” value, or cup quality, but also on the basis of “symbolic” value, or certifications. Over the past two harvests, this approach has helped a modest number of growers in Nariño increase their options in the marketplace. Previously they had only one narrow price band for all their coffee: the local market price. Now they now have up to six. In addition to the local market price, which is the lowest of the six, these growers now have access to markets for four different tiers — A, AA, AAA and microlot — with graduated prices as growers climb the quality ladder. And growers participating in a Fair Trade for All certification pilot have earned price premiums and the Fair Trade social premium of $0.20 per pound over each of the past two harvests: the sixth different pric...

Full article: http://dailycoffeenews.com/2015/06/02/in-our-collective-q...

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