28 May '15, 8pm

The Latest Fashion Trend Is Cold Brew: Bespoke Boutique Bottle Service In Auckland

The Latest Fashion Trend Is Cold Brew: Bespoke Boutique Bottle Service In Auckland

We also spoke with Gubb and Mackie creative director Jordan Gibson, who let us in on the intent behind their design. “We wanted to infuse our branding language with Kokako’s already strong packaging design,” Gibson tells us, “without our branding taking over the design and being overwhelming. Placing the focus firmly on the coffee.” This is G&M’s first coffee collaboration, although the brand has worked in the past with craft breweries (oh yeah, New Zealand also has a killer beer scene). When asked how the in-store service was being received so far, Gibson tells us, “Really well. People are enjoying the fact that they are being given something exclusive and unique that can not be purchased. The cold brew itself is great. The bottle service and packaging makes it more than just brand placement.”

Full article: http://sprudge.com/the-latest-fashion-trend-is-cold-brew-...

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