26 Jun '12, 10pm

This One Time, We Went To Rwanda: Part 2 – Muzunga En Velo @fairtradeUSA @counter_culture @falconcoffee @roasterjoe

This One Time, We Went To Rwanda: Part 2 – Muzunga En Velo @fairtradeUSA @counter_culture @falconcoffee @roasterjoe

Data is a big deal in Rwanda. This place has effectively skipped land line culture, advancing from a very few, select telephone opportunities to a mighty glut of cell phones, and local data plan companies servicing those cell phones. They are in hot competition with each other, waging a marketing war on the canvas of the city of Kigali itself, as well as in the smaller towns and villages that are packed next to each other, cheek to jowl, across the Rwandan countryside. Building after building is decked out in the branding of one of three competing media concerns: red for Air Tel, the newcomer on the scene, who seem particularly aggressive in their prevalence and fire engine hue; yellow for MTN, to whom we’ve entrusted our thumb drive wifi data needs this week in Rwanda; and blue for Tigo, who appear to be losing the tricolor data war at this particular moment. When the min...

Full article: http://sprudge.com/this-one-time-we-went-to-rwanda-part-2...

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