23 Jun '12, 1pm

New post: But don't you taste...?

I read way too many blogs online, and some of them review coffees. Sometimes I’ve tasted the coffees they are talking about and we’re clearly having very different experiences. Don’t worry – this is by no means a rant about reviews or other people’s coffee, though I am sure that would probably get more traffic and discussion than this post! I’m currently of the opinion that there is a before and after in the coffee tasting world. I’m going to use baristas as an example, but please don’t see this is negative commentary. By and large when baristas get hold of a new coffee they look for positive characteristics to talk about. This is to be expected, their role is a mixture of sales and preparation. This is purely anecdotal, but I’m interested in the reaction from those who’ve moved from being a barista to having a formal QC role. I’m also aware this viewpoint is wildly simpli...

Full article: http://www.jimseven.com/2012/06/23/but-dont-you-taste/

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New post: But don't you taste...?

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I read way too many blogs online, and some of them review coffees. Sometimes I’ve tasted the coffees they are talking abou...

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