30 Jan '15, 4pm

What is My Starbucks Rewards one-to-one marketing? Why did my friend get a different offer than me?

My Starbucks Rewards uses one-to-one marketing. This is important to know. What is one-to-one marketing? It means that different My Starbucks Rewards members receive differing offers. There are NOT universal offers. I cringe when I hear a partner (or a customer) say something like, “MyStarbucksRewards members are getting bonus stars on Oprah Chai right now .” If you start a sentence with, “MSR members get … ” and you are talking about some specific promotion, outside of the standard rewards, you are passing on bad information . I have met some partners (and customers) who don’t seem to realize that there are no longer universal MSR promotions. You pretty much have to start every sentence with “Some MyStarbucksRewards members get …” or “Select MSR members get…” There are no more standard offers where ALL MSR members get something. If that specific Starbucks customer, who is...

Full article: http://starbucksmelody.com/2015/01/30/starbucks-one-to-on...

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To enjoy free drink and food rewards, you’ll need to earn Stars. Get one Star when you pay with your registered Starbucks,...

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To enjoy free drink and food rewards, you’ll need to earn Stars. Get one Star when you pay with your registered Starbucks,...

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news.starbucks.com 30 Jan '15, 6am

A Starbucks barista, who’s a huge Seattle Seahawks fan, is behind a special Frappuccino® blended beverage that will be off...