30 Dec '14, 8am

East Olive Way Starbucks: Join In on a Coffee Seminar & have a Flat White. @StarbucksEOlive #Starbucks

East Olive Way Starbucks: Join In on a Coffee Seminar & have a Flat White. @StarbucksEOlive #Starbucks

Kurt – You make a valuable point. I wouldn’t call myself a “famous national blogger” (LOL), but you touch on a real issue. Usually, when I see stores begin regular coffee tastings/ seminars they fizzle out. Some of the problem is the issue of visibility. How does the store get people to come to their coffee seminars? How do you make it known to a wide audience, in a permanent way that you’ve got coffee education available to the public?? I’ve seen people come to East Olive Way because of reading it here – the extra element of visibility for the store helps. There’s more to it than that, but partners who are passionate about coffee don’t necessarily have an easy means to market the fact that their stores have regular seminars. Of course, it is just as important (if not more important by a long shot) that partners have that drive to maintain coffee events. There has to be a ...

Full article: http://starbucksmelody.com/2014/12/30/east-olive-way-star...

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