26 Dec '14, 8pm

SCAA’s research analyst sheds light on coffee consumption in the U.S.

SCAA’s research analyst sheds light on coffee consumption in the U.S.

I am now, and have always been, a specialty coffee consumer. I love everything about coffee: the fragrance, taste, and simple moments taken with my cup of coffee that help me get centered. Coffee is what I look forward to every morning, whether it is manually brewed at home or at a nearby shop where a talented barista uniquely prepares the delicious hot beverage just for me. I have been lucky enough to craft my love for coffee into a career, giving me the opportunity to serve the coffee community. I’d like to share with you how I made my way into the coffee industry, and present some key data and findings that I’ve recently compiled in my new role as research analyst. For years, I carried my coffee ritual with me everywhere: to school, work, and even the gym. I shared coffee moments with family, friends, and sometimes fellow coffee lovers I would meet in a coffee shop. It ...

Full article: http://www.scaa.org/chronicle/2014/12/10/specialty-coffee...

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