25 Dec '14, 7pm

Artikel Ngupi-Ngupi Terbaru dari Feedly: In Naples, Gift of Coffee to Strangers Never Seen

Yesterday’s New York Times surely went for a low-hanging-fruit holiday cheer story in covering the hackneyed caffè sospeso in Napoli: In Naples, Gift of Coffee to Strangers Never Seen – NYTimes.com . However — unlike the untold copycat fluff stories over recent years that bought into Starbucks ‘ corporate co-opting of the practice as their Pay-It-Forward viral marketing campaign — the Times did some actual research on the history, cultural context, and economic backdrop of the gesture. This is, of course, what we love about the New York Times . (Though certainly the comments on the Times article suggest that Starbucks’ campaign continues to strongly influence laymen coffee consumers.) First there’s the context of coffee culture in Napoli , visiting a classic Napoli gran caffè in the Gran Caffè Grambrinus , interviewing the legendary Andrea Illy , and referencing La rete de...

Full article: http://theshot.coffeeratings.com/2014/12/naples-suspended...

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