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Record #Starbucks card purchases expected today. (1,500 cards/minute on Christmas Eve 2013)

SEATTLE, December 17, 2014 – As customers finalize their holiday shopping, Starbucks anticipates record purchases of Starbucks Cards on Dec. 24, citing the trend for customers to push their gift card purchases later and later. Last year, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve – representing nearly 1,500 cards purchased per minute. “More so than ever before, we have an unprecedented variety of Starbucks Cards available to our customers – ranging from the premium Sterling Silver Starbucks Card all the way through monogrammed cards, which can be purchased for $5,” said Ryan Records, vice president of Starbucks Card. “One in every 8 American adults received a Starbucks Card last holiday season, and we’re well on track for another record performance in Starbucks Card sales, as we celebrate our 14th year of offering Starbucks C...

Full article: http://news.starbucks.com/news/record-purchases-of-starbu...

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