28 Nov '14, 6pm

From Colombia to Williamsburg, Devoción Purports New Levels of Crop-to-Cup Freshness

From Colombia to Williamsburg, Devoción Purports New Levels of Crop-to-Cup Freshness

The beans of all other coffee companies – regardless of country of origin – are subjected to that taste diminishing two-to-12 month aging process that begins the moment they are removed from their protective parchment to take on their pre-roasting green state and continues as the beans are warehoused and shipped. Consequently, all other companies are roasting old, past-their most flavorful prime beans, which translates to a reduction in the quality of their coffees’ taste and aroma characteristics. And because of Devoción’s exclusive relationships with some 400 small farms throughout Colombia, representing each of the country’s microclimates with their various growing seasons and continuous coffee yields, it is able to source just harvested beans year round to assure the freshness of the supply. Moreover, Devoción assures the continuation of the organic purity of that supp...

Full article: http://dailycoffeenews.com/2014/11/28/from-colombia-to-wi...

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