24 Nov '14, 4pm

Marketing Coffee Varieties and Preliminary Feedback from the Colombia Sensory Trial

If even the most optimistic scenario for Caturra — the one in which the variety offers a decisive quality advantage over Castillo and a 60-cent-per-pound premium — is heavy with risk and light on reward, it is hard to generate a lot of enthusiasm for Caturra’s future in a time of climate change and coffee leaf rust. For farmers who are growing Caturra today, it is not clear that there is a strong case for them to be growing Caturra tomorrow. Castillo seems to offer the promise of more protection against production risk without a significant reduction in market reward. Growers who seek to increase their incomes on the basis of cup quality may be wise to consider moving toward the “top tier” varieties identified by Ken Davids, which may entail as much risk as Caturra but are more likely to generate significant premiums.

Full article: http://dailycoffeenews.com/2014/11/24/marketing-coffee-va...

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Traditional thinking is that Caturra, a natural mutation of the Bourbon variety, results in superior cup quality,...

Traditional thinking is that Caturra, a natural...

dailycoffeenews.com 27 Nov '14, 7pm

Traditional thinking is that Caturra, a natural mutation of the Bourbon variety, results in superior cup quality, while th...