24 Nov '14, 1pm

New post: What is the purpose of what we do?

It’s hard to work in coffee for any period of time, without starting to wonder about purpose, about the “why” of what we do. Most of the time the first thought is a painful truth, because the answer is money. You own, or run a business, or work within one primarily as a way to generate income. That doesn’t really explain away the decision to spend your time working specifically within the industry of coffee. It wasn’t long from starting a business to hitting the existential crisis or trying to understand what the point of it all is, beyond just making money. (I thought I had written a little about this before, but I couldn’t find the post.) One of the most attractive things about the world of coffee is its size. It is an almost overwhelmingly large and complex industry. It also feels like an industry with purpose, and as such it is a pretty compelling place to work. Howeve...

Full article: http://www.jimseven.com/2014/11/24/reco-symposium/

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