29 Oct '14, 3pm

A New Study Examines Gender Representation In Coffee

The vast majority of the existing academic literature on coffee has to do with coffee as a commodity product, and the agricultural production side of the industry. There’s a disconnect at the point where the coffee enters the consuming nations—there’s so much focus on studying the consumers of the end product that the laborers no longer enter the picture. One of the things I’m trying to do is look at how specialty coffee deals with gender in the producing nations, how women are conceptualized and advertised—particularly in terms of sustainability discourse and the fair and direct trade ethos—and see if any of those patterns are reflected in how we portray women in coffee here. To take just a quick example, women are represented as niche in both sides of the producing/consuming nations labor force divide: even though women seem to make up the majority of the barista workfor...

Full article: http://sprudge.com/a-new-study-examines-gender-representa...

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